Everyday Icons is a line of unique candles created to celebrate all of life’s precious little setbacks. When Susan first came to me with her brand, we were presented with a major challenge – the brand identity lacked the humor and lightheartedness of the product, and the website simply wasn’t making sales. With a complete revamp of the color scheme, logo design, typography and graphic elements, we brought the brand back to life.
The new identity conveys both joy and humor, and the website has been strategically re-designed to make the shopper’s experience just as enjoyable as reading the humorous labels on the candles.
Services: Website Design, Shopify Development, Brand Identity