clean and simple web design for entrepreneurs

How to create a clean and simple website that sells

This was originally published as a guest post for the Flourish Thrive Academy blog, an online business school for jewelry designers.

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions. We see the value in how makers present themselves online. We like to know exactly where our money is going and how our purchases are being made. “Minimal” in this sense means “essential”. It is reflected not only in our wardrobes but in the visual designs through which we buy and sell. Let’s talk about how this minimalist approach can be applied to one of the most important aspects of your business: ­your online storefront.

When it comes to building an online jewelry store, making simple design choices is critical. Simplicity not only serves as an aesthetically­​ pleasing way for you to present your company and brand, but it will actually facilitate your shoppers’ buying process by helping them zero in on your designs and leading them through a carefully curated sales path.

So what are these simple design choices exactly?

Color Scheme

When selling jewelry, it is important to keep your visuals simple so the jewelry can speak for itself. Use black and white throughout your site, and one bright accent color for a call­-t​o-a​ction. If you’re not a fan of black and white, try variations of the classics. For PJ O’Connor Jewelry Design’s website, we used a charcoal and a slight off-­​white to maintain the same, simple aesthetic but offer a softer perspective.

clean and simple web design for entrepreneurs

Font Selection

Your website really only needs one or two (max) fonts. Some fonts come with multiple style options, which will allow you to use the same font in different styles throughout your site. You’ll notice the effectiveness of this approach with Factory45.co, a website I designed for an accelerator program for USA-made products. We used two fonts throughout the entire homepage of the site, cleverly playing with size and style to make sections and words stand apart from one another. This general cohesiveness and simplicity throughout copy will contribute to the minimalist design aesthetic you’re going for. Work with a designer to play with line height, letter spacing and font size. They might seem like miniscule matters, but overall, will help the legibility of the page and quality of the design.

clean and simple web design for entrepreneurs

Imagery

Don’t be afraid to get up close and personal with your pieces. Whether it means purchasing a good camera or working with a photographer, take hi-res shots of your jewelry so that you can display clean and clear close-ups of your pieces as full­​ width images throughout your site. This is how your customer needs to see your jewelry and how your web designer wants to receive your images.

Also, remember to remain consistent with your images. If you’re shooting your pieces with a white background, shoot them all with a white background. Cohesiveness brings cleanliness and professionalism to your brand’s aesthetic.

clean and simple web design for entrepreneurs

People shop online for convenience. We no longer subject ourselves to the crowds, the parking and the overwhelming experience of the American shopping mall. Remember the nightmare of uptight salespeople, obnoxious displays and waiting in line? You do, and you have the opportunity to create the opposite effect with your website.

Remember the early days of e­-commerce with the cluttered designs, low­ quality photography and pages upon pages of SEO copy? Again, you have the opportunity to create the opposite effect with your website. Remember why people will buy your pieces online: It will be easy and it will be simple. They will focus on your craftsmanship and the story behind their purchase. The internet is a virtual goldmine (pun intended) for jewelry sales, so let your creations be the star of the show. Embrace simplicity. Less is more, and more sales for you.


Feeling inspired to build a clean and simple website for your business? Join my email list here to get more ideas and inspiration for your next big website project!


Photo Credit: Aleksi Tappura

clean and simple web design for entrepreneurs

Why do you think you’re not creative?

Aside from brunching, bike riding, and watching The Tonight Show with Jimmy Fallon, it’s safe to say that my extracurricular activities are primarily design-focused. When I’m not working as a designer, I’m making stationary at the local craft studio down the street, editing a friend’s wedding video, or painting random items throughout my Brand apartment. I consider myself a creative person wholesale jerseys because I’m drawn to creative ve activities, not because I create mind-blowing works of art. So when I hear people (on the reg) say How “I can’t do that. I’m not creative,” I can’t help but feel like they’re missing the whole point.

The Costa idea behind being creative is to create. It’s a lot different from other extracurricular activities – it’s not to win, it’s not to sell, and it’s not even to help others. wholesale mlb jerseys It’s to express your perspective in a totally safe environment where no one can tell you that your wrong (sounds amazing, doesn’t cheap nfl jerseys it?) It is. When you allow yourself to create freely, without cheap nba jerseys the little voice in your head telling you “You suck. Just give up already. This isn’t your thing,” you can actually feel the positive effects of what it means to express yourself through art.

Next time you feel uncomfortable in a creative environment, think about what might inspire you. I like to pour myself a on glass of vino and throw on some Billie Holiday – but that’s just me. My roommate, Kelly, says she feels inspired by the people around her who are working on their own creative projects, and I agree. Whatever it is, let Euskara that inspiration become your creative environment. Allow it to drown out those voices wholesale nfl jerseys and let you worry about one single thing – really enjoying yourself.

DESIGN THOUGHT: How can humor be reflected in design?

Today I’m working on a logo design and color scheme for a line of candles that are primarily purchased as gifts to make people laugh. The challenge is to make the brand look just as sexy as it does humorous. I wonder though – is a flawless combination of the two traits even possible?

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Does Your Website + Brand Design Truly Reflect Your Personality?

Let me tell you a little story about a 27 year old woman who despite being the owner of a company that builds brands and website designs for entrepreneurs just like herself, could not for the life of her figure out how to bring her personality into her own website and brand. Spoiler alert: that girl is me.
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