Today I’m working on a logo design and color scheme for a line of candles that are primarily purchased as gifts to make people laugh. The challenge is to make the brand look just as sexy as it does humorous. I wonder though – is a flawless combination of the two traits even possible?
Let me tell you a little story about a 27 year old woman who despite being the owner of a company that builds brands and website designs for entrepreneurs just like herself, could not for the life of her figure out how to bring her personality into her own website and brand. Spoiler alert: that girl is me.